Share price doing better than the team

The price of Charlton shares on the AIM market has risen by about 30 per cent since the beginning of the year. It's a bull market, but the shares have out performed the market in the last couple of months. Admittedly, they were somewhat higher last summer and they are still not that expensive at 35.5p. But there is quite a lot of volume for a relatively small company, 11,170 shares changing hands last Friday and 20,000 on February 28th. The shares went up by more than 1.5 per cent today, surely not a reaction to the women's victory in the league cup?

Performance on the pitch has certainly not improved by 30% since the start of the year, so what is going on? Is there a rich benefactor lurking in the wings? Probably not. But they are hardly shares in which one would speculate.