Development plans for rust bucket?

Why did property developer Peter de Savary who has shown no prior interest in football decide to acquire Millwall and the rust bucket known as the New Den? From Land's End to League's End hardly makes sense.

The Times thinks it has the answer:

'A property expert has a suggestion. Millwall is conveniently placed in an area of South East London that could benefit from the coming of the Olympic Games. There is already a stadium, often half-full, and lots of development potential near by.'

“I’m going to buy the shares cheap because the shares are grossly undervalued,” PDS tells me. “I shall invest significantly in the company. I shall bring other investors who are friends of mine.”

What about property development? “I’m going to look at all the assets that Millwall has,” he says. “If we are able to work those assets sensibly and we’re able to play good football, [sic] I think the market capitalisation of the company will go up significantly.” We’ll take that as a yes, then.'

So it's from the den of iniquity to the den of equity. Anyone know the scrap metal value of the rust bucket?